Zoe Leonard's Analogue





I have a soft spot for analogue, and all that it implies.
Tapes played on boomboxes duct-taped to handle bars , scratchy old records, demos recorded in a bedroom, moogs, and clocks with hands that tick away...

This is probably why my favorite Wexner Center exhibition was Zoe Leonard's Analogue. Using actual film (instead of digital) she documented window and sidewalk displays and signs from little mom and pop shops in her native Brooklyn, as well as in Budapest, Kampala, and other cities. I love everything about it : the straightforward images, the hand drawn signage, the cluttered displays and engaging colors... Most of all, I love the stories these photos invoke of families and individuals creating a life for themselves away from slick malls and multinational companies.

(All photos are of the book Analogue by Zoe Leonard.)

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