Hello friends! The Sycamore Street Press Spring 2014 paper goods line is here! I am so excited to be able to share it with you. We have been working like crazy to design and produce 46 brand new items. It’s our biggest collection in the entire 6 1/2 years we’ve been in business! It’s been hectic and down to the wire, but we got it all done just in time to take with us to the National Stationery Show, which takes place in New York City this coming Sunday through Wednesday. (May 18 – 22)
Click the link below to see 5 more images and read about my inspiration for the Indigo collection.
If you’ve been following along, then you know that I’ve been on a big creative journey over the past year. Kirk and I made some big, bold changes with our company, and have been focusing on how to create a strong, lasting brand. In the midst of this, I had an epiphany that my illustration/design style hadn’t evolved at the same pace as my overall aesthetic. So I did some intense soul-searching and experiementing and figured out how to bring it up to speed. I coined a term for the new aesthetic direction we are headed: Minimal Bohemian. And that’s what we’re calling our entire Spring 2014 line. (You can find it all in our online shop.)
Within the Minimal Bohemian line, there are 4 mini collections. This one is the Indigo Collection.
I’ve long loved blue & white together. Back in 2009, I designed a letterpress calendar and a letterpress art print inspired by Delftware, Royal Copenhagen dishes, and Indian manuscript painting. This time around, I was inspired by the loose washes of indigo and white in the traditional Japanese dyeing technique called shibori. I’ve seen how how shibori has influenced home and fashion designers, and love the effect, but I haven’t seen it anywhere in the world of paper goods (until now).
To me, these designs feel modern and organic, and from the informal market testing I’ve been doing, they appeal to both women and men…. which I’m really happy about.
With this collection, we’re also introducing a brand new type of product: Art Cards. Art Cards are the same size as a standard greeting card and come with an envelope so you can send them through the mail. They have a place for you to write a message (on the back), and these particular art cards have quotes about friendship in beautiful copper foil. BUT they are more than that. They are flat, luxurious, and double thick — like an art print. The quotes/artwork on the front work equally well as a mini piece of art for your wall.
When you give these to someone, they are a card and a gift in one. I think they’re perfect for friends’ birthdays, and I plan on getting a lot of use out of them. (Spoiler alert!)
Today Kirk and I are flying out to New York to start getting set up for the Stationery Show… yay! You can follow along with our NYC adventures over on our Instagram feeds: @SycamoreStreetPress and @Kirk_Sycamore.
And don’t forget to check back here for more of the stories/inspiration behind our other three brand new collections. Also check out my Stationery Business classes on atly.com. – Eva